Our Spirit

Prigat is an International brand of juice beverages. For over 60 years our love for fruit has led us to create innovative and thirst-quenching products, all meeting high quality standards and based on truly delicious fruit and plant components. Prigat’s drinks represent a broad drinking experience: the colorfulness of the beverages, the wide assortment of flavors and textures, the aromas, the scents and much more.
We passionately believe and take pride in our products. Our true joy comes from giving, nourishing and delighting our consumers.


We operate globally, based on our unique ability to adjust our products to the distinctive local tastes prevalent in each market. This ability is achieved via a multi-local strategic business model, enabling us to join forces with local licensees who possess the required manufacturing capabilities and local understanding and wish to benefit from Prigat's experience and professional know-how in order to push their business into new frontiers.


Responsibility has accompanied us in our doing - towards the environment, towards high quality standards, towards our customers' wellbeing and towards the benefit of our partners. We act out of responsibility and dedication and put passion into everything we do.
We are constantly seeking new partners worldwide; partners who share and take part in our passion for fruit and wish to enjoy the mutual benefits of an innovative and profitable category.


Our business model is based on licensees who will enjoy a license to produce fruit beverages under Prigat's brand according to our Company's comprehensive know-how package already implemented successfully in numerous countries around the world.