News And Events

 

May 2012

 

Prisun Bulgaria has launched a new Lemon-Mint Still Drink product. The product, described as delicious and refreshing, is already demonstrating a sales boost in the Bulgarian market.

 

Prisun Bulgaria has launched a new Lemon-Mint Still Drink product. The product, described as delicious and refreshing, is already demonstrating a sales boost in the Bulgarian market.

 

May 2011

 

Innovative digital activity:
To promote Prigat's message "Open with a Smile" we launched the innovative Prigat Smile station, generating thousand  of smile each day.

 

 

 

February 2011

 

Launch of a new Squeezed juice bottle for Prigat Israel. We used the product’s most important tools for direct communication with its accurate target group, to emphasize Prigat's leadership and differentiation. The new bottle boasts a unique and distinguished shape and lid, with extra value including convenience and a stylish appearance. The new launch was announced by point of sale activity, PR and a Television promotion campaign.

 

 

 

 

December 2010

 

Innovative digital activity:
Prigat's "Open with a Smile" campaign developed a User Generated Orange Juice application that integrated the real world with the virtual one

 

 

December 2010

 

new Mandarin flavored Still drink was launched for Prigat Romania, at first as a limited edition. In Romania the Mandarin flavor is very much connected to winter and to the winter holiday. Moreover, the beverage contains pulp – which is a favorite in the Romanian market. Very soon after its launch the mandarin flavor became a best seller in the Romanian Still drinks market. The new launch was announced by Point of Sale activity, PR and a Television promotion campaign.

 

 

 

 

 

 

October 2010

 

Following Prigat's "Smile" communication, reflecting the optimistic life view represented by Prigat's brand and led by the slogan "Open with a Smile", Prigat's Israeli consumers were given yet another reason to smile:
Worldwide innovation from Prigat Israel:

 

Herbal Infusions (RTD, served cold), based on a genuine herbal brewing process.
  • Brewed, not from extracts
  • Preservative Free
  • Artificial Colorant Free
  • Caffeine Free

 

September 2010

 

An International Marketing Conference was held in Israel in September, participated by the Marketing Teams from Prigat's global licensees. During the 2-day Conference, Prigat's renewed brand communication was presented. Participants got a chance to learn the brand's essence through various hands-on experiences and to feel its values and approach to life through outdoor activities, while interacting with the spectacular views and atmosphere of Jerusalem and the Dead Sea (click here to learn more about Prigat's brand essence and story).