Operation
  • Prigat International's operation focuses on developing international activities under the Prigat brand name.
  • Prigat International's field of activity and expertise is in the Fruit Based Non Carbonated Beverage category, which includes juices, nectars and soft drinks.
The Group
  • Prigat International is owned by both Gat Foods and Israel Beer Breweries Ltd. (IBBL) which are part of the CBC Group - Israel's leading and largest Total Beverage Company.
  • CBC's product portfolio includes fruit based soft drinks, nectars and juices under the Prigat brand name.
The Prigat Brand
  • Prigat is Israel's leading juice brand.
  • Prigat bases its operation on its main core values:
    • Taste
    • All Natural
    • Credibility
    • Innovation
    • Fun
    • Freshness
    • Lifestyle
The Company

Know-How & Expertise
  • Verticality. Gat Foods and its owners handle all production stages, beginning with citrus growing, concentrate processing and preparing compounds for the beverage industry, up to bottling, marketing and distribution of end products. As a result, Prigat International has acquired extensive knowledge and know-how in the following areas:
    • Technology - filling lines, packages, concentrate handling (including dispensers)
    • Operations - production
    • Marketing - marketing, sales, distribution, advertising and market research
    • Business - business plans

  • Prigat International's operations in foreign countries have provided additional areas of expertise such as:
    • Concentrate supply from various sources around the world
    • Know-how and experience with international beer and beverage companies
    • Flexibility and compatibility with market various needs

    Countries of Operation
    Establishing New Partnerships
    • Prigat International aims to find partners in various countries in order to together develop fruit based markets under the Prigat brand.
    • Prigat International will bring to the partnership its extensive beverage know-how, juice know-how and experience.

    Export of End Products
    • Prigat International exports Prigat's end products worldwide.
    • Prigat International sees its export activities as a stand-alone operation, and/or, a preliminary activity prior to local production of Prigat products.